Marketing Innovation


ABOUT

Marketing Innovation focuses on the operational and technological innovations that are transforming the APAC marketing industry. Marketing Innovation will show brands, agencies and creatives how to bottle innovation to give them the cutting edge moving into 2018

Marketing Innovation 2017 will take a look at many of the issues and opportunities that innovation presents:

• How can brands harness digital transformation and become truly native?

• How can the industry achieve greater transparency within the often translucent world of programmatic?

• Where do data teams end and marketing teams begin?

• How can marketers establish a co-creative environment with the consumers?

• Where does the promise of AI take us?

Marketing Innovation finds answers to these questions, and much more.

AGENDA

9:00
Campaign Asia-Pacific’s welcoming remarks
9:05
Going Native: Transitioning to a digital first brand
9:35
The renaissance of the CMO
10:10
Authenticity and ad spend; gaining transparency in a translucent world
10:40
Morning refreshments and networking
11:10
Blurred Lines; where data teams meet marketers
11:40
Identifying the identifier; creating a single ecosystem
12:25
Networking Lunch break
13:30
From cookies to content: How Oreo is doing both
14:00
Co-produce. Co-create. Co-value.
14:45
Machine learning and adaptive analytics
15:15
Afternoon refreshments and networking
15:45
Chatbots: interact, personalise, engage
16:30
Holograms: Sci-fi to sci-fact
17:00
Campaign Asia-Pacific’s closing remarks

 

CONTACT US

For speaking opportunities, please contact:
Michael Dacey
Conference Producer
Direct: +852 3175 1922  
Email: michael.dacey@haymarket.asia
To register as a delegate, please contact:
Polly Hochio
Senior Telesales
Direct: +852 2122 5260
Email: polly.hochio@haymarket.asia
For sponsorship enquiries, please contact:
Kenny Holroyd
Head of Sponsorship, Campaign Asia-Pacific
Direct: +65 6579 0556
Email: kenny.holroyd@haymarket.asia
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